Autodesk 2017 product icons

Autodesk’s entire product portfolio was moving to subscription in 2017 and this important change needed a strong signal. This distinctive, 3D sculptural approach conveyed a break from past conventions to suggest new unexpected possibilities, while working as a system to unify a portfolio of 200+ different products, and accommodate user experience and marketing requirements.

Creative Direction: H. Rapp / Alain Bolduc
Graphic Design and 3D modeling: P. Fortin / H. De la Plante